The next RETHINK Office: New York takes place on September 17, 2019. Join corporate real estate executives, office property leaders and workplace specialists as we gather for the fourth annual event in New York City. This year’s keynote speaker is Bill Rudin, CEO of Rudin Management, a driving force behind the cutting edge Dock 72 office building in the Brooklyn Navy Yards.

This year’s conference offers a bold opportunity to re-examine many closely held beliefs about how office space should be designed, taking a fresh look at workplace strategy, office building design, employee-friendly technology and major cost savings initiatives. We will look at current trends and key pain points shared by large and fast changing tenants, giving special attention to the massive shift towards flexible office strategies. On tap are expert panels, focused interactive workshops, closed-door roundtables and educational presentations.

Already involved are top real estate executives from Netflix, McDonald’s, Google, Nuveen, Silverstein Properties, Boston Properties, EQ Office, the Moinian Group and more. Save the date or just register today at the early rate before the price goes up. Don’t miss this special opportunity to connect with your peers, update your knowledge and rethink office.

REGISTER TODAY!

Conference Production:

Ajna Adams
(646) 701-7982
E-mail me

Registration:

Claudia Gutwirth
(646) 862-6125
E-mail me

Sponsorship & Exhibiting:

Amber Collins
(646) 783-3940
E-mail me

THIS YEAR’S KEYNOTE

Bill Rudin

Bill Rudin
Chief Executive Officer
Rudin Management

SPEAKERS

Ellen Albert

Ellen Albert
Executive Vice President
Viacom

Galina Breslav

Galina Breslav
Senior Director – Asset Management
Nuveen

Marty Burger

Marty Burger
Chief Executive Officer
Silverstein Properties

Jake Elghanayan

Jake Elghanayan
Principal
TF Cornerstone

Adam Lutz

Adam Lutz
Real Estate Project Executive
Google

Scott Philips

Scott Philips
Director – Workplace Management
McDonald’s Corporation

John Powers

John Powers
EVP & Regional Manager – New York
Boston Properties

David Rotbard

David Rotbard
Global Real Estate – Workplace Strategy
Verizon

Gregg Weisser

Gregg Weisser
EMD – Commercial & Retail Leasing
The Moinian Group

David Chiapoco

David Chiapoco
Head – Marketing
Equiem

Robert Finger

Robert Finger
Founder
Fogarty Finger

Maya Gal

Maya Gal
Chief Revenue Officer & Co-Founder
Okapi

Craig Henricksen

Craig Henricksen
VP – Product
Kinestral

Brian Klansky

Brian Klansky
Regional Director
View | Dynamic Glass

David Klatt

David Klatt
SVP – Operations & Analytics
Logical Buildings

Richard Morell

Richard Morell
EVP – Business Development
Equiem

Haril Pandya

Haril Pandya
Principal
CBT Architects

Marc Schwartzberg

Marc Schwartzberg
Chief Executive Officer
Office Furniture Heaven

Megan Spinos

Megan Spinos
Director – Workplace Strategy
Vocon

Brendan Weiden

Brendan Weiden
Partner
Jaros Baum & Bolles

  • Ellen Albert, Executive Vice President, Viacom
  • Galina Breslav, Senior Director – Asset Management, Nuveen
  • Marty Burger, Chief Executive Officer, Silverstein Properties
  • Jake Elghanayan, Principal, TF Cornerstone
  • Robert Gordon, VP – Workplace Services, American Express
  • Adam Lutz, Real Estate Project Executive, Google
  • Scott Philips, Director – Workplace Management, McDonald’s Corporation
  • John Powers, EVP & Regional Manager – New York, Boston Properties
  • David Rotbard, Global Real Estate – Workplace Strategy, Verizon
  • Gregg Weisser, EMD – Commercial & Retail Leasing, The Moinian Group
  • David Chiapoco, Head – Marketing, Equiem
  • Robert Finger, Founder, Fogarty Finger
  • Maya Gal, Chief Revenue Officer & Co-Founder, Okapi
  • Craig Henricksen, VP – Product, Kinestral
  • Brian Klansky, Regional Director, View | Dynamic Glass
  • David Klatt, SVP – Operations & Analytics, Logical Buildings
  • Rich Morell, EVP – Business Development, Equiem
  • Haril Pandya, Principal, CBT Architects
  • Marc Schwartzberg, Chief Executive Officer, Office Furniture Heaven
  • Megan Spinos, Director – Workplace Strategy, Vocon
  • Brendan Weiden, Partner, Jaros Baum & Bolles

WHO ATTENDS

Tenant Companies

Building Owners

  • Airbnb
  • Audible
  • Blender Workspace
  • Bloomberg
  • BNY Mellon
  • Breather
  • BuzzFeed
  • Capital One
  • Chase
  • Citi
  • Coalition
  • Connell Foley
  • Dataminr
  • DCAS
  • Deloitte
  • E*TRADE Financial
  • Etsy
  • General Electric
  • Gerson Lehrman Group
  • Google
  • Guardian Life Insurance
  • IBM
  • Johnson & Johnson
  • KPMG
  • Lenovo
  • Marriott International
  • MediaMath
  • Merck
  • Mongo DB
  • Moody’s
  • Netflix
  • Palantir Technologies
  • Qube
  • Quest Workspaces
  • Revlon
  • Santander
  • TD Bank
  • The Durst Organization
  • Tumblr
  • Vanguard
  • Verizon
  • VOX Media
  • Wells Fargo
  • WeWork
  • WWE
  • WPP Group USA
  • Adams Real Estate
  • Albanese Organization
  • Aurora Capital Associates
  • Avalon Communities
  • AXA IM Real Assets
  • Beacon Capital Partners
  • BlackRock
  • Blackstone Group
  • Brookfield
  • Brown Brothers Harriman
  • Citadel Group
  • DCAS
  • Drucker Associates
  • Edison Properties
  • EQ Office
  • Fidelity Investments
  • Google
  • Granite Properties
  • Greystone Management
  • Heritage Equity Partners
  • Hines
  • Invesco Real Estate
  • Kushner
  • L&L Holding Company
  • Lotus Equity Group
  • MHP Real Estate
  • Millennium Partners
  • Mountain Development
  • Onyx Equities
  • Oxford
  • Nuveen
  • PBC USA
  • RFR
  • Rockefeller Group
  • RXR Realty
  • Sage Realty Corp.
  • SJP Properties
  • SL Green Realty Corp.
  • Somerset Development
  • Supreme Estates
  • The Durst Organization
  • The Moinian Group
  • Time Equities
  • Trinity Real Estate
  • Vornado Realty Trust
  • Wright Partners

Tenant Titles

Building Owners Titles

  • Chief Executive Officer
  • Chief Financial Officer
  • Chief Growth Officer
  • Chief of Staff
  • Co-Founder
  • Director – Global Marketing
  • Director – Real Estate & Facilities
  • Director – Workplace Strategy
  • Executive Director – Global Real Estate Services
  • Executive Director – Workplace Strategy
  • Executive Managing Director
  • Facilities Operations Manager
  • Founder
  • Global Director
  • Global Head – Corporate Real Estate
  • Global Head – RE & Facilities
  • Head – Hospitality
  • Head – Real Estate Strategy
  • Manager – Campus Operations
  • Manager – Global Real Estate
  • Manager – Real Estate Marketing
  • Managing Director – Workplace Experience & Strategy
  • Real Estate Executive
  • Senior Director – Corporate Real Estate
  • Senior Manager – Space Planning
  • Senior Specialist – Global Workplace Strategy
  • Senior Transaction Manager
  • Strategic Account Manager
  • SVP – Portfolio Director
  • VP – Corporate Facilities & Real Estate
  • VP – Workplace Strategy
  • Workplace Strategist
  • Chairman & Founder
  • Chief Administrative Officer
  • Chief Executive Officer
  • Chief Financial Officer
  • Co-Founder & Principal
  • Director – Asset Management
  • EVP & Managing Director
  • Executive Vice President
  • Founding Partner
  • General Manager
  • Global Head – Corporate Development
  • Leasing Director
  • Partner
  • Partner
  • President
  • Principal
  • Principal
  • Project Manager
  • Senior Managing Director – New York
  • Senior Vice President
  • SVP – Acquisitions & Dispositions
  • SVP – Construction
  • SVP – Director of Leasing
  • SVP – Head Core Holdings
  • SVP – Leasing
  • Vice Chairman – NY Region
  • VP – Asset Management
  • VP – Capital Project Manager
  • VP – Director of Leasing
  • VP – Director of Prop Mgmt & Construction
  • VP – Head of New York Leasing
  • VP – Leasing

AGENDA

7:45 AM

Networking Breakfast

Hosted by:

8:40 AM

Welcome Remarks

8:45 AM

Data-Driven Tenant Experience: The Emerging Power of Data & Analytics in CRE Decision Making

We explore the current capabilities and future potential of data and analytics gathered from tenant experience platforms. The session goal is to highlight how analytics can be used to empower office landlords and managers to better understand and respond to tenant needs, leading to optimized asset strategies and maximum returns.

Presenter:

  • David Chiapoco, Head of Marketing, Equiem

9:00 AM

Adaptive Footprint: Next-Generation Workplace Strategy & Office Design

Function drives design, but balancing the demands of company management, the wants of employees and the fundamental constraints of a given space or building can often lead to conflicts and the need for compromise in design and workplace strategy decisions. Which elements do you prioritize when designing office buildings or spaces, and which take a back seat?

  • What methods do you use to uncover how people are currently working?
  • How do you then determine what would improve the workplace experience?
  • At the building level, what are key design factors that drive value to tenants?
  • How does smart building technology integrate into workplace strategy goals?

Moderator:

  • Marc Schwartzberg, CEO, Office Furniture Heaven

Panelists:

  • Galina Breslav, Sr. Director – Asset Management, Nuveen
  • Jake Elghanayan, Principal, TF Cornerstone
  • Brian Klansky, Regional Director, View
  • Scott Philips, Director – Workplace Management, McDonald’s
  • David Rotbard, Global Real Estate – Workplace Strategy, Verizon
  • Megan Spinos, Director – Workplace Strategy, Vocon

9:45 AM

Stop Checking the Boxes: Does the Avocado Toast Generation Still Reign?

Presenter:

  • Haril Pandya, Principal, CBT Architects

10:00 AM

Workers’ Paradise: Top Landlords and Tech Tenants Discuss the Best Money Can Buy

As top firms like Netflix and Google square off for the best and the brightest workers, office building owners and developers put in overtime to provide the most cutting-edge buildings and spaces possible. When competing at the top end of the industry, the result can be a worker’s paradise of location, views, design, technology and function. What do you give the tenant who has everything?

  • How do tech tenants view real estate in their arsenal to attract top talent?
  • How does price per square foot rank versus more qualitative priorities?
  • What are the advantages to owner-occupied versus leased office buildings?
  • When building on spec, how do office developers anticipate tenant needs?
  • What latest technologies and hardware are going into new buildings and spaces?
  • What KPIs can be measured and verified that positively affect productivity?

Moderator:

  • Brendan Weiden, Partner, Jaros Baum & Bolles

Panelists:

  • Marty Burger, CEO, Silverstein Properties
  • Craig Henrickson, VP – Product, Kinestral
  • David Klatt, SVP – Operations & Analytics, Logical Buildings
  • Adam Lutz, Real Estate Project Executive, Google
  • John Powers, EVP & Regional Manager – New York, Boston Properties

10:40 AM

Networking Break

11:10 AM

Show me the NOI: Putting Artificial Intelligence to work

Whereas CRE data analysis traditionally involved sifting through reams of historical operating statements, Artificial Intelligence can be applied to automatically analyze a broad array of property and external information in real-time, and create actionable, personalized notifications sent to teams in the CRE organization. Leveraging these insights and predictive analytics can result in an increase of 1-3% in NOI.

Presenter:

  • Maya Gal, Chief Revenue Officer & Co-Founder, Okapi

11:25 AM

Tenant Experience: Hospitality as a Key Driver in Leasing & Workplace Decisions

Given the large amount of new office space coming online, many corporate tenants are taking the opportunity to move into brand new or newly re-developed space, supplementing with flexible office strategies to allow for a more diverse range of work options. The “software” of the space (including amenities, services, hospitality and tenant experience) often plays a big factor in choosing whether to renew or move, and where to go next. What are the key priorities in regards to tenant experience when making tough choices as the lease term draws near?

  • How do larger corporate tenants view flexible office options today?
  • What factors go into the negotiation to stay with the current landlord?
  • How are office owners successfully encouraging tenants to stay or move?
  • In what ways does tenant experience factor into leasing decisions?
  • What are the most important services and amenities that attract tenants today?
  • How much does price play a factor in leasing decisions?

Panelists:

  • Ellen Albert, Executive Vice President, Viacom
  • Gabrielle McMillan, CEO, Equiem
  • Gregg Weisser, Executive Managing Director, Moinian Group

12:30 PM

Dock 72: Lessons Learned Creating the Next Generation Waterfront Workplace

Dock 72 is the latest office building to come online in New York City. Located in the Brooklyn Navy Yard and anchored by WeWork, the building represents the confluence of next-generation office building, space and workplace trends. Come hear Bill Rudin, CEO at Rudin Management, discuss the difficult obstacles that were faced and the innovative–and, often inspiring–choices that were made to bring this building to life. What lessons can we all learn from this experience?

Keynote:

  • Bill Rudin, CEO, Rudin Management

12:45 PM

Closing Remarks, Event Conclusion & Refreshments

INVITE-ONLY CLOSED-DOOR ROUNDTABLES:

Conference registration does not automatically qualify you to participate in a Roundtable; separate registration is required.
If you are interested in participating, contact Claudia Gutwirth at claudia@greenpearlevents.com.

09:15 AM

Office Owners / Developers / Managers Roundtable

11:10 AM

Corporate Occupier / Tenant Roundtable

AGENDA

7:45 AM

Networking Breakfast

8:40 AM

Welcome Remarks

8:45 AM

Data-Driven Tenant Experience: The Emerging Power of Data & Analytics in CRE Decision Making

Presenter:

  • David Chiapoco, Head of Marketing, Equiem

9:00 AM

Adaptive Footprint: Next-Generation Workplace Strategy & Office Design

9:45 AM

Stop Checking the Boxes: Does the Avocado Toast Generation Still Reign?

10:00 AM

Workers’ Paradise: Top Landlords and Tech Tenants Discuss the Best Money Can Buy

10:40 AM

Networking Break

11:10 AM

Show me the NOI: Putting Artificial Intelligence to work

11:25 AM

Tenant Experience: Hospitality as a Key Driver in Leasing & Workplace Decisions

12:30 PM

Dock 72: Lessons Learned Creating the Next Generation Waterfront Workplace

Keynote:

  • Bill Rudin, CEO, Rudin Management

12:45 PM

Closing Remarks, Event Conclusion & Refreshments

INVITE-ONLY CLOSED-DOOR ROUNDTABLES:

Conference registration does not automatically qualify you to participate in a Roundtable; separate registration is required.
If you are interested in participating, contact Scott Milliken at scott@greenpearlevents.com.

09:15 AM

Office Owners / Developers / Managers Roundtable

11:10 AM

Corporate Occupier / Tenant Roundtable

PAST SPEAKERS (PARTIAL LIST)

  • David Berkey, EVP, L&L Holding Company
  • Kimberly Bombery Smith, Senior Director Workplace Strategy, Knoll
  • David Brothers, Interior Design, New Jersey Institute of Technology
  • Tracey Brower, Principal, Applied Research + Consulting, Steelcase
  • Ben Brown, Managing Partner, Brookfield
  • Maggie Burns, Head of Operations, Breather
  • AJ Camhi, SVP, RFR
  • Lisette Camilo, Commissioner, NYC DCAS
  • Peter Cavanaugh, GE Eco-Transformation Leader, General Electric
  • K.C. Cleary, Partner, Fifth Wall
  • Michelle Cleverdon, Workplace Strategy & Design Lead, Capital One
  • Kevin Collins, CFO, Lotus Equity Group
  • Tommy Craig, Senior Managing Director – New York, Hines
  • Kevin Danehy, Global Head of Corporate Development, Brookfield
  • Lucia Diana, Global Real Estate, Verizon
  • Emily Dunn, Strategic Account Manager, Herman Miller
  • Bill Edwards, SVP – Head Core Holdings, Rockefeller Group
  • Bill Elder, EVP & Managing Director, New York City, RXR Realty
  • Jared Epstein, VP & Principal, Aurora Capital Associates
  • Kevin Frankenberger, Global Head Real Estate and Facilities, Revlon
  • Adam Frazier, VP – Head of NY Leasing, Oxford Properties
  • Karen Gill, VP – Workplace Strategy, Fidelity Investments
  • Allyson Hajdu, Director of Real Estate & Facilities, Mongo DB
  • Mariel Hart, Senior Director of Administrative Operations, New York Post
  • Jamie Hodari, Co-Founder & CEO, Industrious Office
  • Hank Jonap, Princicpal, SL Green Realty Corp.
  • Gary Keene, Manager AV, Google
  • London Kemp, Global Head of Corporate Real Estate, Netflix 
  • Phil Kirschner, Director of Workplace Strategy, WeWork
  • Ben Korman, CEO, Lotus Equity Group
  • Steven Kratchman, Founding Principal, Kratchman Architect, P.C.
  • Karen Lalli, Director, Global Workplace and Facilities, GLG
  • David Lathrop, Director, Applied Research Network, Steelcase
  • Scott Leister, Global Head of RE & Facilities, Blackstone Group
  • Rob Leon, Senior Vice President, Structure Tone
  • Michelle Lindgren, Workplace Innovation, Wells Fargo 
  • Tom Maldrie, Workplace Transformation Lead, Verizon
  • Justin Mardex, Executive Director – Workplace Strategy, Chase
  • Melissa Marsh, Founder & CEO, Plastarc 
  • Brendan McCarthy, Vice President, Brown Brothers Harriman & Co
  • Phil McGovern, Managing Partner, Connell Foley
  • Nicole Meyer, Principal, Kushner Companies
  • Toby Moskovits, CEO, Heritage Equity Partners
  • Andrew Natale, SVP – Construction, SJP Properties
  • Tido Pesenti, Global Real Estate, Procurement & Travel, Airbnb  
  • Jack Pugliese, VP – Global Facilities & RE, WWE
  • Marcus Rayner, Vice Chairman New York Region, Colliers International
  • Gabi Rubin Deveaux, Sr. Director of Corporate RE, BuzzFeed
  • Michael Rudin, Vice President, Rudin Management
  • Phil Russo, Founding Partner, MetaProp NYC
  • Jonathan Schultz, Co-Founder & Principal, Onyx Equities
  • Brian Schwagerl, Principal, BGS Advisory Services
  • Michael Seeve, President, Mountain Development Corp.
  • Jon Sheh, Director of Workplace Strategy, Johnson & Johnson
  • Deborah Stoller, Senior Workplace Strategist, Audible 
  • David Sturner, Principal, MHP Real Estate Services
  • Ritu Vij, Director, BlackRock
  • Simon Wasserberger, SVP – Portfolio Director, EQ Office
  • Don Watson, VP Global Workplace and Enterprise Services, Merck
  • Gregg Weisser, SVP – Director of Leasing, The Moinian Group
  • Steven Yates, Director of Real Estate & Office Operations, VOX Media
  • Jim Young, VP Corporate Facilities & Real Estate, Marriott International

CONFERENCE SPONSORS

The sponsors of RETHINK Office not only make this conference possible,
but they are among the most forward thinking organizations in the industry.

Interested in sponsoring a RETHINK conference? Contact Amber Collins at (646) 783-3940 or amber@greenpearlevents.com.

  • Aggressive Energy
  • Cambridge Sound Management
  • Equiem
  • Kinestral Technologies
  • Logical Buildings
  • Vocon

PAST YEAR’S SPONSORS (PARTIAL LIST)

  • Better Spaces
  • Breather
  • Bolour Associates
  • CBRE
  • Convene
  • CPS Security
  • Cushman & Wakefield
  • Delos Living
  • Engineered Tax Services
  • The Instant Group
  • Selbert Perkins Design
  • SOM
  • Varidesk
  • View Dynamic Glass
  • Valet Living
  • WeWork
  • WIN
  • Workrite Ergonomics

CONFERENCE SPONSORS

The sponsors of RETHINK Office not only make this conference possible,
but they are among the most forward thinking organizations in the industry.
.

Interested in sponsoring a RETHINK conference? Contact Amber Collins at (646) 783-3940 or amber@greenpearlevents.com.

Aggressive Energy
Biamp
Captivate
CBT Architects
Equiem
Fogarty Finger
JBB
Kinestral
Logical-Buildings
Molex
OFH
Okapi
Q-Managed by Q
Tate
View
Vocon
Workrite Ergonomics

PAST YEAR’S SPONSORS (PARTIAL LIST)

Better-Spaces
Breather
Bolour
CBRE
Convene
CPS
CW
Delos
ETS
The Instant Group
SelbertPerkinsDesign
Skidmore-Owings-Merrill
Varidesk
Valet Living
WeWork
Workrite Ergonomics

Venue

New York Academy of Sciences
7 World Trade Center
40th Floor
250 Greenwich Street
New York City

Venue

New York Academy of Sciences
7 World Trade Center
40th Floor
250 Greenwich Street
New York City

Map & Directions

MAP

About the Venue

For 200 years—since 1817—the Academy has brought together extraordinary people working at the frontiers of discovery. Among the oldest scientific organizations in the United States, it has become not only an enduring cultural institution in New York, but also one of the most significant organizations in the global scientific community.

 

Throughout its history, the Academy’s Membership has featured thinkers and innovators from all walks of life, including U.S. Presidents Jefferson and Monroe, Thomas Edison, Charles Darwin, Margaret Mead, and many more. Today, the Academy numbers over 20,000 Members in 100+ countries, with a President’s Council that includes 30 Nobel Laureates, and a distinguished Board of Governors comprised of leaders from business, academia, and philanthropy.

ABOUT RETHINK OFFICE

RETHINK Office is a national conference series held in cities where high cost office property intersects with high cost office workers, driving a powerful business need to control expenses while also doing everything possible to activate real estate as a tool to attract and retain talent.

Participants are largely corporate real estate executives from large and/or fast changing organizations, as well as office property managers, owners and developers. In addition, select attendees with expertise in areas of design, technology, data, leasing, law, accounting and workplace strategy participate. The goals of each event vary by region but inevitably revolve around central themes of workplace strategy and design, development and construction, leasing and management, technology and innovation, with the aim to identify key factors that influence employee attraction, productivity, connectivity, collaboration, health and wellness and energy use, while identifying ways to reduce expense per square foot.

TESTIMONIALS

I appreciated the chance to participate and wanted to compliment you on putting on a terrific conference. The speakers were informative and compelling and the panels were topical and relevant. – David Brothers, New Jersey Institute of Technology

The event was a success for us. Very happy with the level of senior contacts at the event and the quality of the discussions/content. – Gabrielle McMillan, Equiem

I thought the speakers were excellent. I was most impressed by the many high-level people from large and well-regarded companies who came and participated. In that regard, it was one of the best events I’ve been to. – Michael Seeve, Mountain Development

GET INVOLVED!

Conference Production:

Ajna Adams
(646) 701-7982
E-mail me

Registration:

Claudia Gutwirth
(646) 862-6125
E-mail me

Sponsorship & Exhibiting:

Amber Collins
(646) 783-3940
E-mail me

What it means to be Powered by GreenPearl

We believe in the magic that happens when the smartest, boldest minds come together resulting in business growth and industry evolution. We build high-value events that foster relationships, tap into intellectual wisdom, promote authentic interaction and create success for our clients.