Emerging Macro Trends, Disruption, Innovation and Change in Commercial Real Estate

Join us on December 13 on Los Angeles at RETHINK: Emerging Macro Trends in Real Estate, the 8th annual SoCal commercial real estate conference. This year’s conference tackles leading edge topics and macro-trends affecting the future of investment and development commercial and multifamily real estate in Southern California including: the future of work, driverless cars, transportation & infrastructure (re)development, the revolution in retail and the impacts of e-commerce on real estate, transit oriented development, cutting edge design and societal shifts in behavior affecting how real estate is used and valued.


Come meet and mingle with the top minds and forward thinkers in real estate, transportation, energy, infrastructure and public policy. Keynoted by Victor Coleman, CEO of Hudson Pacific Properties and Art Coppola, CEO of Macerich, the conference includes Hines, AC Martin, Uber, Trammell Crow, Warner Music Group, Tesla, Adler Realty, Compstak and more.


It’s time to rethink real estate.

RETHINK Los Angeles brings together over the top attendees from across real estate, technology, public policy, transportation, design and infrastructure.


Intersection of Transportation and Real Estate


Disruption & Innovation in Retail Properties


Office Spaces & Buildings of the Future


How E-Commerce is Changing Real Estate


Conference Production:

Ryan Slack
(646) 862-9389

Sponsorship & Exhibiting:

Angela Bright
(646) 783-3937


Claudia Gutwirth
(646) 862-6125


Victor Coleman

Chief Executive Officer, Hudson Pacific Properties

Art Coppola

Chief Executive Officer, Macerich

Andy Cohen

Co-CEO, Gensler

Brendan Wallace

Managing Partner, Fifth Wall


Michael Adler

President & CEO, Adler Realty Investments

Russ Allegrette

Principal, Ocean West

Iddo Benzeevi

Co-Founder, Highland Fairview

Dave Bragg

Managing Director, Green Street Advisors

Brad Cox

Senior Managing Director, Trammell Crow Company

Stephanie Feder

Regional Partnerships, Uber Technologies

Jenna Hornstock

Executive Officer – Transit Oriented Communities, LA Metro

Kacy Keys

SVP - Development Western US, Seritage

Chris Martin

Chief Executive Officer, AC Martin

Andrew McDonald

Executive Managing Director, Cushman & Wakefield

Doug Metzler

Senior Managing Director, Hines

Stenn Parton

SVP - Retail, DJM Capital Partners

Barbara Perrier

Vice Chairman, CBRE

Robin Perkins

Partner, Selbert Perkins Design

Ryan Simonetti

CEO & Co-Founder, Convene

Michael Sorochinsky

Founder & CEO, Cypress Equity Investments

Paige Velzeboer

Senior Director - Real Estate, Forever 21

Michael D’Onofrio

Managing Director, Engineered Tax Services


The future of office and workspace is already being determined by five underlying deep trendlines that point the way towards how office properties will be financed, developed, managed and leased.

No single pain point is more significant in Southern California than transportation. As new technologies and social norms around transportation emerge, forward thinking developers and policy makers are creating new strategies around access, location, parking, use mix and design. How will key trends in mass transportation, ride-hailing, transit-oriented and massive mixed use development play out?

Southern California was designed around the car, not people. As driverless cars reach a tipping point, their impact will extend far beyond what’s happening on the roadways. While city streets will be redrawn and public spaces reimagined, the grand implications of the driverless car will require architects, designers, planners and developers to play a vital role in creating the cities of tomorrow.

Responsible for the new ICON development in Hollywood, a 14-story office of the future that Netflix will fully occupy, Hudson Pacific’s CEO Victor Coleman joins RETHINK Los Angeles for a very special talk with Gensler CEO Andy Cohen. Hudson Pacific is one of California’s largest office landlords having amassed a portfolio of over 18 million square feet along the west coast. Hear Victor and Andy discuss the outlook for office in SoCal over the next 10 years.

Office Landlords care about securing the best corporate tenants. Corporate tenants care about attracting and retaining the best employees. Therefore, office landlords (should) care about their tenants’ employees. Yet, two major countervailing trends are battling each other: employees who are increasingly working from home and their employers who want to see them coming into the office. Offices are becoming increasingly sophisticated with more elaborate and valuable amenities and services, but how will these major trends play out in transportation-constrained Southern California markets?

The upheaval in retail is no secret. However, the solutions to today’s street retail challenges are far from obvious. Since the start of the year, over 19 major street retailers have filed for bankruptcy, while Amazon continues its inexorable march towards world domination. How are retailers and shopping center owners adjusting to the new reality, and where are the opportunities among the carnage?

The Trump administration has created whole new opportunities and challenges. Beyond the late night comedy sketches and 140-character policy announcements, recent changes in taxation and speciality tax & energy incentives are creating possible new threats as well as previously unavailable ways for property owners to improve cash flow.

You will be assimilated… or not. What can be said about Amazon is that it is not unwilling to push new boundaries and challenge long held assumptions about the way the world is supposed to work. With Amazon’s opening of new physical retail stores as well as its acquisition of Whole Foods, Amazon’s foray into street retail is a major driving force for change in retail. How will this all play out?

Consumers are increasingly placing a premium on experience and convenience, while showing a relatively decreasing concern for price. This is creating new opportunities and challenges in distribution related real estate and technology. From autonomous trucks to multi-story infill industrial properties to the increased use of automation, the industry is poised for massive change. How do you get ahead of this macro trend?

Change is inevitable, and yet today’s land use, legal documents and property valuations are primarily based on the past not the future. Developers are often left with little wiggle room to accommodate for future changes whether anticipated or not. Here are five simple things you should do to future-proof your next deal.

An S&P 500 company, Macerich is one of the country’s leading owners, operators and developers of major retail real estate, and therefore Art Coppola, the company’s leader, is in the thick of the current revolution in retail. At RETHINK Los Angeles, Art will be joined by Fifth Wall’s Brendan Wallace as they take a deep dive into key macro trends in retail.


Map & Directions

South Park Center
1149 Hill St
Los Angeles, CA 90015

About the Venue

The conference will be held in the Penthouse Suites of South Park Center. The stunning two-story, dramatically lit, glass crown at the top of the building distinguishes South Park Center as an architectural beacon and is visible from Downtown Los Angeles, Staples Center, LA Live and the nearby 10 & 110 freeways.


The $35 million renovation project at South Park Center was led by world-renown architectural firm, Gensler & Associates. The redesign completed a transformation of both the interior and exterior, re-establishing South Park Center as one of Los Angeles’ truly iconic mixed-use properties. The project now features a new façade with striking exterior lighting, Zen gardens and a sophisticated renovation of the interior environment. South Park Center was the first LEED Gold building in Downtown Los Angeles.


Conference Production:

Ryan Slack
(646) 862-9389

Sponsorship & Exhibiting:

Angela Bright
(646) 783-3937


Claudia Gutwirth
(646) 862-6125


The sponsors of RETHINK Los Angeles not only make this conference possible, but they are among the most forward thinking organizations in the industry.

Interested in sponsoring the next conference? Contact Angela Bright at (646) 783-3937 or abright@greenpearlevents.com.

RETHINK Los Angeles is powered by GreenPearl.

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