Emerging Macro Trends, Disruption, Innovation and Change in Commercial Real Estate

On December 13 on Los Angeles at RETHINK: Emerging Macro Trends in Real Estate, the 8th annual SoCal commercial real estate conference took place. This year’s conference tackled leading edge topics and macro-trends affecting the future of investment and development commercial and multifamily real estate in Southern California including: the future of work, driverless cars, transportation & infrastructure (re)development, the revolution in retail and the impacts of e-commerce on real estate, transit oriented development, cutting edge design and societal shifts in behavior affecting how real estate is used and valued.


Attendees met and mingled with the top minds and forward thinkers in real estate, transportation, energy, infrastructure and public policy. Keynoted by Victor Coleman, CEO of Hudson Pacific Properties and Art Coppola, CEO of Macerich, the conference includes Hines, AC Martin, Uber, Trammell Crow, Warner Music Group, Tesla, Adler Realty, Compstak and more.


It’s time to rethink real estate.

RETHINK Los Angeles brings together over the top attendees from across real estate, technology, public policy, transportation, design and infrastructure.


Intersection of Transportation and Real Estate


Disruption & Innovation in Retail Properties


Office Spaces & Buildings of the Future


How E-Commerce is Changing Real Estate


Morning Keynote
Afternoon Keynote


Conference Production:

Ryan Slack
(646) 862-9389

Sponsorship & Exhibiting:

Angela Bright
(646) 783-3937


Claudia Gutwirth
(646) 862-6125


Victor Coleman

Chief Executive Officer, Hudson Pacific Properties

Art Coppola

Chief Executive Officer, Macerich

Andy Cohen

Co-CEO, Gensler

Brendan Wallace

Managing Partner, Fifth Wall


Michael Adler

President & CEO, Adler Realty Investments

Russ Allegrette

Principal, Ocean West

Blake Bearden
Blake Bearden

Regional Director, Bastian Solutions

Iddo Benzeevi

Co-Founder, Highland Fairview

Dave Bragg

Managing Director, Green Street Advisors

Ryan Collins

Senior Vice President, Eastgroup Properties

Lang Cottrell

Regional Director - Southwest, Goodman

Brad Cox

Senior Managing Director, Trammell Crow Company

Bruce Fairty

Chief Operations Officer, Cypress Equity Investments

Jenna Hornstock

Executive Officer – Transit Oriented Communities, LA Metro

Chris Kelly

President & Co-Founder, Convene

Jeff Kreshek

SVP – West Coast Leasing, Federal Realty

Chris Martin

Chief Executive Officer, AC Martin

Andrew McDonald

Executive Managing Director, Cushman & Wakefield

Doug Metzler

Senior Managing Director, Hines

Aric Ohana

Co-Founder, Envoy

Stenn Parton

SVP - Retail, DJM Capital Partners

Barbara Perrier

Vice Chairman, CBRE

Robin Perkins

Partner, Selbert Perkins Design

Ryan Slack

Chief Executive Officer, GreenPearl

Paige Velzeboer

Senior Director - Real Estate, Forever 21

Michael D’Onofrio

Managing Director, Engineered Tax Services


The future of office and workspace is already being determined by five underlying deep trendlines that point the way towards how office properties will be financed, developed, managed and leased.


Chris Kelly, Co-Founder & President, Convene

No single pain point is more significant in Southern California than transportation. As new technologies and social norms around transportation emerge, forward thinking developers and policy makers are creating new strategies around access, location, parking, use mix and design. How will key trends in mass transportation, ride-hailing, transit-oriented and massive mixed use development play out?


Ryan Slack, Chief Executive Officer, GreenPearl


Michael Adler, President & CEO, Adler Realty Investments
Brad Cox, Senior Managing Director, Trammel Crow
Jenna Hornstock, Executive Officer – Transit Oriented Communities, LA Metro
Bruce Fairty, Chief Operating Officer, Cypress Equity Investments
Aric Ohana, Co-Founder, Envoy Technologies
Robin Perkins, Co-Founder, Selbert Perkins Design

Southern California was designed around the car, not people. As driverless cars reach a tipping point, their impact will extend far beyond what’s happening on the roadways. While city streets will be redrawn and public spaces reimagined, the grand implications of the driverless car will require architects, designers, planners and developers to play a vital role in creating the cities of tomorrow.


Andy Cohen, Co-CEO, Gensler

Responsible for the new ICON development in Hollywood, a 14-story office of the future that Netflix will fully occupy, Hudson Pacific’s CEO Victor Coleman joins RETHINK Los Angeles for a very special talk with Gensler CEO Andy Cohen. Hudson Pacific is one of California’s largest office landlords having amassed a portfolio of over 18 million square feet along the west coast. Hear Victor and Andy discuss the outlook for office in SoCal over the next 10 years.


Andy Cohen, Co-CEO, Gensler


Victor Coleman, Chief Executive Officer, Hudson Pacific Properties

Office Landlords care about securing the best corporate tenants. Corporate tenants care about attracting and retaining the best employees. Therefore, office landlords (should) care about their tenants’ employees. Yet, two major countervailing trends are battling each other: employees who are increasingly working from home and their employers who want to see them coming into the office. Offices are becoming increasingly sophisticated with more elaborate and valuable amenities and services, but how will these major trends play out in transportation-constrained Southern California markets?


Andrew McDonald, Executive Managing Director, Cushman & Wakefield


Russ Allegrette, Principal, Ocean West
Chris Kelly, Co-Founder & President, Convene
Douglas Metzler, Senior Managing Director, Hines
Chris Martin, Chief Executive Officer, AC Martin

The upheaval in retail is no secret. However, the solutions to today’s street retail challenges are far from obvious. Since the start of the year, over 19 major street retailers have filed for bankruptcy. How are retailers and shopping center owners adjusting to the new reality, and where are the opportunities among the carnage?


Ryan Slack, Chief Executive Officer, GreenPearl


Jeff Kreshek, SVP – West Coast Leasing, Federal Realty
Stenn Parton, Director – Acquisitions & Development, DJM Capital
Paige Velzeboer, Senior Director – Real Estate, Forever 21

The Trump administration has created whole new opportunities and challenges. Beyond the late night comedy sketches and 140-character policy announcements, recent changes in taxation and speciality tax & energy incentives are creating possible new threats as well as previously unavailable ways for property owners to improve cash flow.


Michael D’Onofrio, Managing Director, Engineered Tax Services

Consumers are increasingly placing a premium on experience and convenience, while showing a relatively decreasing concern for price. This is creating new opportunities and challenges in distribution related real estate and technology. From autonomous trucks to multi-story infill industrial properties to the increased use of automation, the industry is poised for massive change. How do you get ahead of this macro trend?


Barbara Perrier, Vice Chairman, CBRE


Iddo Benzeevi, Chief Executive Officer, Highland Fairfiew
Blake Bearden, Regional Director, Bastian Solutions
David Bragg, Managing Director, Green Street Advisors
Ryan Collins, Senior Vice President, EastGroup Properties
Lang Cottrell, Regional Director – Southwest, Goodman

An S&P 500 company, Macerich is one of the country’s leading owners, operators and developers of major retail real estate, and therefore Art Coppola, the company’s leader, is in the thick of the current revolution in retail. At RETHINK Los Angeles, Art will be joined by Fifth Wall’s Brendan Wallace as they take a deep dive into key macro trends in retail.


Brendan Wallace, Managing Partner, Fifth Wall


Art Coppola, Chief Executive Officer, Macerich


  • AC Martin
  • Acentech
  • ACP Management
  • Adler Realty Investments
  • AEW
  • AIG Global Real Estate
  • Ares Management
  • Arup
  • Asia Pacific Capital Company
  • AvalonBay Communities
  • BAR Archtiects
  • Bastian Solutions
  • Berkshire Hathaway HomeServices CA. Properties
  • Berube Company
  • BML Properties
  • Butterworth International
  • CallisonRTKL
  • Calvillo & Meyer
  • CBRE
  • Chicago Title
  • CIT Bank
  • City National Bank
  • Clifford Beers Housing
  • Commerce Realty
  • Commonwealth Land Title Company
  • Community Builders Group
  • Convene
  • CoStar Group
  • CSDA Design Group
  • Cumming Construction
  • Cushman & Wakefield
  • Cypress Equity Investments
  • Dedeaux Properties
  • DJM Capital Partners
  • Engineered Tax Services
  • Fairview Ventures
  • Fidelity National Title
  • Fifth Wall
  • First American Title
  • Forever 21
  • Gensler
  • Gilbane Building
  • Grand Pacific Financing Corp
  • Green Street Advisors
  • Griffin Capital Company
  • Healthy Buildings International, Inc.
  • HED Architects
  • HGA
  • Highland Fairview
  • Highridge Costa
  • Hines
  • HKS
  • HOK
  • Holland Partner Group
  • Houlihan Lokey Capital
  • Hudson Pacific Properties
  • IBI Group
  • Ione Stein Real Estate
  • Integral Group
  • Irvine Company
  • JLL
  • Kamus + Keller Interiors | Architecture
  • Kelton Properties
  • KeyBank Real Estate Capital
  • Kidder Mathews
  • LA Metro
  • Layton Construction
  • Lee & Associates WLA
  • Little
  • Live Nation
  • Macerich
  • Marriott International
  • McCarthy Cook & Co.
  • Meta Housing Corporation
  • Meyers Research
  • Millie & Severson
  • Morgan Stanley
  • Morley Builders
  • Moss Adams
  • MVE + Partners
  • Ocean West
  • Omninet Capital
  • Pacific Development Partners
  • Partner Engineering and Science
  • Psomas
  • Regus
  • Remax Commercial
  • RNL now Stantec
  • SAA interiors + architecture
  • Selbert Perkins Design
  • Selective Real Estate Investments
  • Seritage
  • Shopoff Realty Investments
  • Skyline Construction
  • SmithGroupJJR
  • Standard Management
  • Star Building Group
  • Studio T Square
  • Sunrise Mortgage & Investment Co.
  • TCA Architects
  • Trammel Crow Company
  • TriCal Construction
  • Uber Technologies
  • USAA Real Estate
  • USC Lusk Center for Real Estate
  • Ware Malcomb
  • Washington Capital Management
  • Westport Capital Partners
  • York Consulting Group


Map & Directions

South Park Center
1149 Hill St
Los Angeles, CA 90015

About the Venue

The conference will be held in the Penthouse Suites of South Park Center. The stunning two-story, dramatically lit, glass crown at the top of the building distinguishes South Park Center as an architectural beacon and is visible from Downtown Los Angeles, Staples Center, LA Live and the nearby 10 & 110 freeways.


The $35 million renovation project at South Park Center was led by world-renowned architectural firm, Gensler & Associates. The redesign completed a transformation of both the interior and exterior, re-establishing South Park Center as one of Los Angeles’ truly iconic mixed-use properties. The project now features a new façade with striking exterior lighting, Zen gardens and a sophisticated renovation of the interior environment. South Park Center was the first LEED Gold building in Downtown Los Angeles.


Conference Production:

Ryan Slack
(646) 862-9389

Sponsorship & Exhibiting:

Angela Bright
(646) 783-3937


Claudia Gutwirth
(646) 862-6125


The sponsors of RETHINK Los Angeles not only make this conference possible, but they are among the most forward thinking organizations in the industry.

Interested in sponsoring the next conference? Contact Angela Bright at (646) 783-3937 or abright@greenpearlevents.com.

RETHINK Los Angeles is powered by GreenPearl.

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